How to Reach the Unreachables: The Gaming Ecosystem and Multi-World Marketing

Square Stage
Agency Lecture


It has always been of major importance for brands to be where people are gathering, to be where their attention is. These places have become much more complex over the years - from outdoors and television, to the digital space and social media and now to the multiple worlds of gaming and esports. The challenge for most brands is to actually make sense of this rapidly evolving ecosystem and to find a path to effective engagement. In this lecture, Gavin Cheng, CEO of DDB FOR THE WIN and Yves Bollinger, Director Digital Strategy and Innovation at DDB Düsseldorf, will share deep and fascinating insights from the world of gaming and explain the vast opportunities for brands.
Content MarketingOnline AdvertisingSocial Media & Influencer
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