Increase the impact and accountability of your marketing

Increase the impact and accountability of your marketing

Start-up Stage
Start-up Pitch

Information

Objective Platform is a unified marketing measurement solution that helps brands to increase the impact and accountability of marketing investments. With our sophisticated attribution models we link media channels, campaigns and non-media factors to business results. Our platform provides battle-tested dashboards to help you learn from past activities and provides optimization tools to plan better future campaigns.

Session Language
English
Topics
Artificial IntelligenceAutomationData Analytics
Stages
All SessionsStart-up Stage
Objective Platform061D024Objective Platform is the software solution for automated Marketing Mix Modelling (MMM)! With our platform, you as a marketing professional can measure, forecast and analyse your campaigns like never before. We effortlessly integrate all your data sources and provide you with comprehensive reporting and powerful visualisation - supported by machine learning. Experience the benefits of data-driven decisions and optimise your marketing ROI with built-in forecasting and scenario analysis tools. Our experienced team is always on hand to help you implement and effectively use the platform. Objective Platform ist die Softwarelösung für automatisiertes Marketing Mix Modelling (MMM)! Mit unserer Plattform kannst du als Marketingexperte deine Kampagnen messen, prognostizieren und analysieren wie nie zuvor. Wir integrieren mühelos all deine Datenquellen und bieten dir umfassendes Reporting und erstklassige Visualisierung, unterstützt durch maschinelles Lernen. Erlebe den Vorteil datengesteuerter Entscheidungen und optimiere deinen Marketing-ROI mit den integrierten Vorhersage- und Szenarioanalyse-Tools. Unser erfahrenes Team steht dir mit Rat und Tat zur Seite bei der Implementierung und dem effektiven Einsatz der Plattform.

Registered attendees

Alex van de Pol
Alex van de Pol
ConsultantAdchieve
Jo Allen
Jo Allen
1:1 Customer EngagementPega
Marco Hochstrasser
Marco Hochstrasser
Co-Founder & CEOnexoya