MMA Summit: Music, Mobile & Metaverse - The new entertainment gameplay

MMA Summit: Music, Mobile & Metaverse - The new entertainment gameplay

Media Stage
Summit

Information

Mobile platforms like Instagram, Snap and TikTok fundamentally changed the way, music is consumed and shared nowadays. Since some years, more and more immersive music performances sneak into virtual worlds. DJs and artists conquer this space with livestream-powered interactive shows and several million concurrent viewers in peak times. Fortnite, Roblox & Co. partner with majors like Sony Entertainment. Music-making in the Metaverse is the next big thing. A new entertainment gameplay is arising by blending together mobile and virtual, play and creativity, gaming and music. We want to understand this new paradigm from first-mover stakeholders.

Stages
All SessionsMedia Stage
MMA EMEAComprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change–in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering, and enabling marketers, the MMA shapes future success, while also propelling business growth.Members include: 1-800-Flowers.com, Adobe, Activision Blizzard, Ally Financial, AppsFlyer, AT&T, Bank of America, Campbell’s, Chipotle Mexican Grill, Chobani, Choice Hotels, Clear Channel Outdoor, Colgate Palmolive, CVS Health, Diageo, Dunkin’ Brands, eBay, E*TRADE, Ford, General Motors Company, Google, GSK, Hilton Worldwide, IBM Watson Advertising, Kargo, Kroger, L’Oreal, Major League Baseball, Marriott International, Match Group, Mastercard, McDonald’s, Merkle, Meta, Molson Coors, NBCU, Neustar, a TransUnion Company, Peloton, Pinterest, Roku, Salesforce, Snap Inc., Target Inc., The Walt Disney Company, T-Mobile, Twitch, Twitter, Uber, Unilever, Universal McCann, Vibes, Visa, Walmart, Waze, Yahoo! and many more. The MMA’s global headquarters is located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see www.mmaglobal.com.