Being the 1st read & the last word: How marketeers can use WSJ to reach a B2B audience

The Wall Street Journal was the first news publication to establish a digital subscription model, and now has 20+ years of experience with subscribers and their audience data. Today, the industry's reliance on 1P data is changing with urgent decisions and action plans needing to be made. This session will spotlight actionable insights from the WSJ Intelligence Trust Your Decisions whitepaper - from identifying key triggers in the decision journey to the impact of media on decision dynamics. It will also chart The Wall Street Journal’s past, present and future development of 1P data and show how premium publishers will be crucial commercial partners for B2B marketeers in a cookieless world.