Rapha's Brand Story: Empowering Dynamic Digital Experiences
Information
Customers want more than just the basic experience. They want to be entertained. They want to feel moved. They want to connect with your brand. How do you build and maintain that connection?
Rapha, maker of the “world’s finest” cycling apparel, is synonymous with a powerful cycling community. Driven by a mission to inspire the world to live life by bike, Rapha has created an artful approach to digital experiences that captures the essence of its global community.
In this fireside chat, Nik Fletcher, Head of Digital Experiences at Rapha, and Dina Apostolou, VP of Content and Experiences at Contentful, will share the principles, processes, and technologies that enable brands to create universal, immersive experiences that seamlessly bridge the gap between physical and digital.
Gain valuable insights into the art and science behind dynamic digital experiences, and discover how your organization can leverage composable content to captivate customers wherever they are.
