Styling the Perfect Data-Driven Engagement Strategy: How Wella Brings their Customer Centric Vision to Life

Having shifted towards an individual-centric marketing approach, Wella is presenting itself as an innovative global leader in the beauty industry. With more than 140 years of earned wisdom and industry experience, the Wella Company with its iconic brands including Wella Professionals, O·P·I, ghd, Nioxin and many more, has established itself not only as leading supplier, but as a business partner of hair salons and stylists.

Learn how Wella leverages actionable data to achieve profitable personalization and discover the key strategies that enable Wella to build lifelong relationships and loyalty with their customers across their B2C, B2B, and D2C operations.