TV is changing FAST / How to use Advanced TV to monetise premium inventory and reach new customers worldwide

From the example of Paramount Advertising International, this session will cover how broadcasters and premium video providers can seize the potential of rapidly growing Advanced TV channels, maximise the value of their first-class inventory, and attract spend from global brands. Carol Starr (VP Revenue, Paramount Advertising International) and Stefan Beckmann (Senior Regional Director Northern Europe at FreeWheel) will also present insights to the following topics: General adoption of ad supported streaming. How ad supported streaming compares to traditional TV viewing. Collaboration potential between ad supported streaming players like Paramount Advertising International and national Broadcasters. How advertisers can globally reach customers via OnePlatform.