Leveraging the upper funnel opportunity on Meta

In this Masterclass you will learn how upper funnel activities on Meta channels can help you amplify your performance advertising and achieve growth by reaching new audiences.

We will share how to utilize various campaign objectives and placements as well as creative strategies for the upper funnel. We will provide guidance on how to implement stepwise measurement plans and test&learn agendas to optimize your lower and upper funnel activities and maximize your outcomes. We will show which measurement solutions are best suited for different business questions and challenges.