Driving brand growth and ROI across media

This lecture will cover the meaning of brand building in the digital age and how brands can be built across media. What is the value of a strong brand, how does it impact sales in the short and in the long term and what are the contributions of different media and platforms? How can brand advertising boost the impact of performance activities? We will provide inspiration on how to grow brands on digital platforms as well as share new studies on the impact of brand advertising on Meta and across other channels.