Beyond the Experiment: Capitalizing on AI in Marketing & Communications

Beyond the Experiment: Capitalizing on AI in Marketing & Communications

Agency Stage
Lecture

Information

Impressed, tired and tested, adapted - and now on its way to become part of everyone's new operating system: artificial intelligence has taken the heart chambers of marketing and communication by storm. Everyone has experimented heavily with GenAI at the latest, numerous applications have been tested. What remains now, what will be different, what can we let go? What is the new normal in a marketing and communication world with AI? And how do we get there? The lecture will show the way with numerous examples.

Session Language
German
Topics
Artificial IntelligenceDigital Transformation
Stages
All SessionsAgency Stage
The Nunatak Group GmbHC-Level LoungeThe Nunatak Group is the go-to strategy consultancy when it comes to digitalization. We support clients from all industries in their digital transformation and help them achieve sustainable growth. We combine strategic and analytical know-how with a pragmatic and results-oriented approach. For our clients, we develop integrated digital strategies and innovative business models, optimize marketing and communication, support the acquisition of young companies, and help with the aggregation, administration and evaluation of data. We bring our authentic digital experience and our international network to the projects, and take responsibility for these projects until they have been successfully realized. At the Nunatak Academy, we teach digital skills and ensure that the new knowledge leads to lasting change.

Registered attendees

Beate Hiller
Beate Hiller
Account ManagerinGBI-Genios Deutsche Wirtschaftsdatenbank GmbH
Holger Feist
Holger Feist
Managing PartnerThe Nunatak Group GmbH
Julia Hagemeister
Julia Hagemeister
Senior Digital Sales ManagerinRMS. Der Audiovermarkter.