(Senior) Online-Marketing Manager (w/m/d) - 100 % Remote / Germany / german speaking

Tasks - Consulting, conception, analysis, control and optimization of online marketing channels: - SEA (Google Ads & bing & Co.) - SEO (Search Engine Optimization) - Affiliate Marketing - Product search engines / price portals - Programmatic advertising: Display & Remarketing (RTB / RTA) - Social media advertising (e.g. Facebook Ads, XING Ads, LinkedIn Ads) - Marketing Automation / Email Marketing - Responsibility for media planning and advertising material - Management of external service providers - Advising customers and key accounts - Control of key figures and budgets from a performance point of view - Optimization and provision of product data e.g. for Google Shopping - Identification of usability and conversion potential - Budget and sales responsibility - Web analytics / tracking / evaluation & interpretation - Target optimization CPL, CPO, KUR, ROAS - Customer workshops also on-site at the customer - Coordination with the other locations, regular travel between the locations in Stuttgart, Hamburg and Berlin