It's (NOT) All About the Money - How to unlock the full potential of your online store
Information
Do you notice how your advertising spend is reaching new records while your profitability continues to suffer? Have you ever wondered why 97% of your visitors don't convert to customers and what you can do about it? While physical stores often enjoy a conversion rate of around 30%, online retailers struggle to break the 5% mark.
Learn how you can unlock the potential with and without the use of AI and why this is essential for your long-term success and survival in the market.
This presentation will introduce the importance of efficiency over mere effectiveness and show that more turnover does not necessarily result from higher advertising spend. Instead, you will learn how experimentation in your online store can significantly increase conversion rates for the same advertising budget.
We will look at consumer psychology, user experience, A/B testing and personalization and provide actionable insights. Learn how improving the experience leads to higher conversion rates and sustainable profitability.
