Programmatic Advertising in Europe: 10 Years of Trends, Attitudes and Growth Drivers
MC 7D
Masterclass
Information
Hot off the press and revealed exclusively at DMEXCO, join this session to discover the latest insights on the development of programmatic advertising across Europe. Now in its 10th year, IAB Europe's annual industry benchmark survey, Attitudes to Programmatic , unveils the newest buy-side and sell-side drivers, barriers and strategies. The 2024 key findings will be presented and then discussed by a panel of European industry leaders, highlighting key programmatic statistics and how the digital advertising industry's attitudes towards programmatic advertising have evolved over the past decade.
Session Language
English
Topics
AdvertisingPost CookieProgrammatic Marketing
Stages
All SessionsMC 7D
Speakers
Daniel Godoy
Global Head of Programmatic Evangelist at Microsoft AdvertisingMicrosoft AdvertisingWayne Tassie
Group Director, Integrated Solutions at DoubleVerify & Chair of IAB Europe's Programmatic Trading CommitteeDoubleVerifyCadi Jones
SVP EMEA,Index ExchangeCarol Starr
Vice President Ad Revenue, InternationalParamountIngo Schwab
Head of Media DigitisationDeutsche Telekom