Ecommerce Excellence: Unveiling the Strategies Behind B2B Giants

Ecommerce Excellence: Unveiling the Strategies Behind B2B Giants

E-Commerce Stage
Lecture

Information

Join this dynamic masterclass about Building the business case for change in B2B, as commercetools guides B2B leaders through the journey of digital transformation. Learn how to break free from the comfort zone, overcome decision-making traps like the Sunken Cost Fallacy, and harness composability to drive innovation. Michael and Martin dive into case studies with Mitsubishi Chemical Group, discuss risks versus rewards, and provide actionable tactics to reduce barriers, align strategies, and empower your business for agile, future-proof growth. Perfect for leaders aiming to embrace composable technology as a strategic enabler, not an inhibitor.

Session Language
English
Topics
E-CommerceCustomer ExperienceRetail
Stages
All SessionsE-Commerce Stage