Navigating Change:  Effective Strategies for a Post-Cookie Advertising World

Navigating Change: Effective Strategies for a Post-Cookie Advertising World

Tech Stage
Lecture

Information

As cookies decline, marketers must adapt to a world where 70% of impressions are cookieless. This session will explore various strategies, including first-party data, contextual targeting, and probabilistic household cohorts, to engage audiences while respecting privacy. Attendees will gain practical tools and insights to make smarter, more effective marketing decisions.

Session Language
English
Topics
AdtechAdvertisingPost Cookie
Stages
All SessionsTech Stage