Retail media and beyond: Preparing product data for the next generation of performance marketing

Whether it was a simple price tag in the 1800’s or a dynamic virtual image for today’s brands, product data has always been foundational to how people find and make decisions about products. Its relevancy increases with each new product category, technology, channel, and market that enters the global commerce ecosystem. Amidst this growing complexity, how do you ensure your buyers have the information they need – where and how they need it? What does it take to deliver quality product data in stores, online, across social apps, with retail media networks, and so on? 

In this session, Productsup CRO Alwin Schauer will discuss how the value of product information has evolved and share strategies for companies to scale hyper-personalized product content globally for the next generation of commerce channels.