From Data to Decisions: Unlocking the Power of Performance Marketing for Measurable Success

In the modern retail landscape, in-store behavioral data has become an indispensable tool for retailers. For years Ecommerce sites have been tracking browsing and purchasing behavior – they know which products customers are interested in and how their behavior changes over time. Retailers can have the ability to understand in-store behavior similar to Ecommerce sites including pathing, dwell time by product, changes in behavior due to promotions and advertising and transactions.

These behavioral insights are crucial for measuring the value of in-store advertising space. As retailers look to expand on their inventory in store for Retail Media Networks – it’s imperative that they measure their in-store media in the same manner as their other digital properties. The ability to track impressions, engagement and conversion by screen will lead to enhanced revenue opportunities through improved rates and more efficient campaigns.

Registration is required at: https://FromDatatoDecisions.eventbrite.co.uk.

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