From Data Collection to Data Security: Balancing Growth and Compliance in Retail

Online data has long been used to secure and increase sales through personalized advertising. However, activity in physical stores, is potentially an additional data set that offers indispensable insights into purchasing behavior. 

In Europe, the use of data is heavily regulated. The Data Governance Act and the Data Act set strict framework conditions to ensure that data is handled securely and transparently – ensuring that the privacy of citizens is protected, while, with permission granted they can enjoy the benefits of data-driven recommendations, promotions and automation. 

For retailers, this means that the responsible handling of data is not only a legal obligation, but also an economic necessity. This masterclass will explore the optimal use of in-store data and its integration into omnichannel strategies and why  this is crucially important for the future of European retail.

Registration is required at: https://FromDataCollectiontoDataSecurity.eventbrite.co.uk. 

More about Scala Masterclasses at: https://www3.scala.com/l/858073/2024-08-15/39kxz2.