The State of Digital Creativity

The State of Digital Creativity

Agencies Stage
Panel

Information

While AI models are becoming increasingly powerful, use cases are evolving slowly, and value gains remain modest. The gap between CAPEX and expected returns has now reached the trillions.

The most critical resource for driving applicable AI transformation in companies remains untapped. And no, it's not customer data or GPU seconds.

Session Language
English
Topics
Digital TransformationDigital CreativityAgencies
Stages
All SessionsAgencies Stage
Creativity SummitAt the Creativity Summit, leading minds from agencies and brand companies will discuss how new technologies, above all artificial intelligence, will change creative work in marketing and communication. Selected case studies will show which possibilities can already be utilised today and which scenarios will result for the future. DDA, BVDW, and DMEXCO co-host the Creativity Summit.

Registered attendees

Benjamin Werner
Benjamin Werner
Head of Group MarketingfischerAppelt
Britta Heitkamp
Britta Heitkamp
Account ManagergoTom AG
BW
Brittany Wickerson
Global Head of MediaWe Are Social