Mastering Retail Media: Leveraging Data Insights and Customer Centricity for Long-Term Growth

Mastering Retail Media: Leveraging Data Insights and Customer Centricity for Long-Term Growth

Media Stage
Lecture

Information

Dive into the evolving retail media landscape as we explore its influence on digital advertising, with European investments projected to reach €25 billion by 2027. Discover how a deep understanding of consumer behaviour can guide brands through Europe’s varied fashion market, connect with diverse audiences, and drive sustainable growth.

Join Andreas Antrup, Senior Vice President Partner Services at Zalando and Managing Director at Zalando Marketing Services, as he highlights the benefits of adopting full-funnel marketing strategies that extend beyond immediate sales. Learn how to build a robust brand presence, develop lasting customer relationships, and move beyond short-term tactics. Gain practical insights into creating marketing strategies that engage customers and ensure long-term success 

 

Session Language
English
Topics
MarketplacesRetailRetail Media
Stages
All SessionsMedia Stage
DMEXCO Retail Media SummitRetail Media is rapidly evolving into a central pillar of modern commerce, transforming how brands and retailers engage with consumers. By 2026, its growth will be defined by strategic integration, technological advancements, and the seamless convergence of in-store and digital media channels. The DMEXCO Retail Media Summit 2025, powered by BVDW, will explore the key trends driving this transformation and what it takes to lead in the dynamic Retail Media landscape. Key discussions will revolve around the growing importance of closed-loop attribution and full-funnel measurement, enabling retailers to provide comprehensive ROI transparency across awareness and conversion. The convergence of physical and digital media will also take center stage, as breakthroughs in technologies such as IoT and digital signage turn stores into personalized, measurable media channels. Moreover, Retail Media Networks are evolving into powerful ecosystems for data monetization, offering innovative solutions like strategic brand collaborations and data licensing. In parallel, the event will address the structural and operational shifts advertisers demand for broader adoption, including standardization across platforms, integration into omnichannel strategies, and richer first-party data insights for audience-centric campaigns. Complementing these insights, numerous case studies will highlight practical applications of Retail Media, showcasing success stories and innovative approaches from global leaders. This event invites attendees to uncover actionable strategies and explore the full strategic potential of Retail Media as a cornerstone of tomorrow’s marketing landscape.

Registered attendees

Achim Rosprich
Achim Rosprich
VP Sales Central EuropeBazaarvoice
Alexander Schott
Alexander Schott
Head of Operations & Client Success Retail MediaMedia-Saturn Marketing GmbH
Alise Zaiceva
Alise Zaiceva
Content Marketing ManagerSetupad