Mastering Retail Media: Leveraging Data Insights and Customer Centricity for Long-Term Growth

Dive into the evolving retail media landscape as we explore its influence on digital advertising, with European investments projected to reach €25 billion by 2027. Discover how a deep understanding of consumer behaviour can guide brands through Europe’s varied fashion market, connect with diverse audiences, and drive sustainable growth.

Join Andreas Antrup, Senior Vice President Partner Services at Zalando and Managing Director at Zalando Marketing Services, as he highlights the benefits of adopting full-funnel marketing strategies that extend beyond immediate sales. Learn how to build a robust brand presence, develop lasting customer relationships, and move beyond short-term tactics. Gain practical insights into creating marketing strategies that engage customers and ensure long-term success