Prompting the new era of search and Generative AI
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AI is the defining technology of our time, transforming the advertising industry forever. Search, as we know it, is evolving to become more pervasive, increasingly personalized, and remarkably predictive, leading to new opportunities for hyper-personalized messaging at scale. At the same time, consumer behaviors are changing as people are freed from the constraints of keywords, embracing dynamic and natural conversation.
Join Microsoft Advertising's Amanda Richman, Vice President of the Global Media Sales and James Murray, Global Product Marketing Lead for Generative AI to explore the future of search and generative AI, revealing how generative AI can increase productivity, enhance creativity, transform consumer habits, and unlock new opportunities for advertisers.
