Your story, every moment: Personalizing the customer journey

Your story, every moment: Personalizing the customer journey

MC 6A
Masterclass

Information

In today's ever-evolving landscape, marketers are on a constant journey to drive growth through storytelling in unique and inventive ways. However, finding the right audience is no longer enough. Finding them at the right time, in the right context, with the right readiness to engage are among some of the growing expectations and pressure marketers are up against today. Join Microsoft Advertising as we explore the strategic value of connected storytelling across marketing channels, audiences, and canvases and discuss how generative AI is revolutionizing engagement.
Session Language
English
Topics
TV | CTV | ATV | VOD
Stages
All SessionsMC 6A