Your story, every moment: Personalizing the customer journey

Your story, every moment: Personalizing the customer journey

MC 6A
Masterclass

Information

In today's ever-evolving landscape, marketers are on a constant journey to drive growth through storytelling in unique and inventive ways. However, finding the right audience is no longer enough. Finding them at the right time, in the right context, with the right readiness to engage are among some of the growing expectations and pressure marketers are up against today. Join Microsoft Advertising as we explore the strategic value of connected storytelling across marketing channels, audiences, and canvases and discuss how generative AI is revolutionizing engagement.
Session Language
English
Topics
TV | CTV | ATV | VOD
Stages
All SessionsMC 6A
Microsoft Deutschland GmbHHall 6.1 A013Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.

Registered attendees

Alice Belfiore
Alice Belfiore
Campaign manager Merkle DACH
Angela Kraft
Angela Kraft
Commercial Director Strategic Sales GermanyMicrosoft Advertising
CS
Christiane Steidle
Head of Customer Communication & Content MarketingSeven.One Entertainment