Reshaping the retail media ecosystem with scale, simplicity, and innovation

Retail Media is one of the fastest growing advertising channels, with ad revenues projected to reach $216 billion by 2028. But the industry has faced challenges with platform complexity, fragmented buying and walled gardens, and marketplace inefficiency.  Join Lynne Kjolso, VP Global Partnerships & Retail Media at Microsoft Advertising and Marc Fischli, Managing Director EMEA at Criteo to discuss the future of retail media, and some of the innovations we are excited about including the latest advancements in generative AI technologies.