Get in the Game: The Future of Entertainment & Media

What if you could reach over 3.5 billion people who are passionate about entertainment and eager to interact with your brand? That is the potential of gaming, one of the biggest and fastest-growing forms of media in the world. As gaming's reach and influence grows, so too do the opportunities for brands to reach a highly engaged and valuable audience in an immersive and interactive environment. 

Join Lynne Kjolso , VP Global Partnerships & Retail Media at Microsoft Advertising and Greg Carroll , VP of Global Revenue at Activision Blizzard Media to uncover the misconceptions around the gamer audience, how to prepare your marketing for gaming centric future and how Microsoft leverages advertising to bring more games to more players.