Rethinking AI: AI and the future of business and society

Dr. Daniel Hulme, CEO of Satalia & Chief AI Officer at WPP, a global leader in applying AI to marketing, presents a compelling vision of the future shaped by AI. Going beyond the hype, he explores practical AI applications across industries, highlighting its potential to revolutionize business and unlock growth. Dr. Hulme also addresses the ethical considerations and challenges of AI adoption, providing a balanced perspective on its impact on digital marketing and the evolving relationship between brands and consumers.