Copilot for budget planning? Vodafone’s approach for a AI-driven performance strategy.

Vodafone Italy will share how they have simplified their short and mid-term budget planning with an AI-driven copilot. For their digital ads, they started using AI models to predict and simulate business scenarios for near real-time budget reallocation. These AI models provide them with forward-looking Sales, ROAS, CPAs figures and diminishing returns across their channels. Additionally, they get deep insights into the saturation effects of channels and campaigns. 

Thanks to the Nexoya copilot, Vodafone could realize a 13% uplift in sales and at the same time, significantly simplify its planning cycles and improved the reactiveness towards the top management. Plus, they increased the efficiency of the process. Are you ready to learn more about their success?