Trends in Media 2025

The media industry is still in a state of upheaval. In addition to reorganizing channels and changing consumer needs, we also see the scaling of AI products. Technological progress creates new opportunities to utilize existing data and make playouts more individualized. New players are entering the market and shaking up the existing structure. 

At the same time, the relevance of external influences and processes outside the industry is increasing: national and international regulators are increasingly scrutinizing certain media offerings - even a ban on relevant platforms can no longer be ruled out. And the industry is also increasingly coming into direct conflict with the major players in the market.

Where is the media industry heading? What trends will determine the coming year?