Embracing the future: how AI is transforming BMW Germany’s marketing landscape

Embracing the future: how AI is transforming BMW Germany’s marketing landscape

Center Stage
Lecture

Information

In this keynote, Jennifer Treiber-Ruckenbrod, Head of Marketing BMW Germany, will take the audience on a journey through the transformative impact of new technologies on BMW Germany's marketing activities. A particular focus will be on the role of Artificial Intelligence (AI) in shaping the future of marketing BMW vehicles in Germany. Demonstrating BMW's open and proactive approach to integrating innovative solutions, she will showcase how BMW Germany is driven by the desire to evolve and push the boundaries of marketing excellence continually.

Session Language
English
Topics
Artificial IntelligenceDigital TransformationCorporate
Stages
All SessionsCenter Stage