Insights to Impact: An insight-based media setup with Amazon Ad Tech

Consumer behavior is constantly changing and evolving: nowadays, we consume content across multiple devices and frequently switch between different channels and formats. For advertisers, this means adapting to this changing digital landscape - a challenge, but also an opportunity to rethink existing approaches to media planning and become more agile.

Join us at DMEXCO to learn how an insights-driven media setup, supported by effective ad tech tools like data clean rooms, can help brands capitalize on these opportunities while improving customer privacy and optimizing campaign performance. Learn how L'Oréal is tackling measurement with a dedicated taskforce and implementing ad tech solutions like Amazon Marketing Cloud to efficiently aggregate signals, gain valuable insights and take action with impactful results.