Unmasking "Evil Twin" Apps: The Next Frontier in Mobile Ad Fraud

Cybercriminals are advancing, posing new threats to digital marketing through sophisticated fraud operations. HUMAN Security, Inc. has uncovered the "Konfety" campaign, a mobile ad fraud operation that uses a novel "evil twin" method. Over 250 Google Play apps have malicious counterparts that drive up to 10 billion fraudulent bid requests daily by mimicking legitimate traffic. This session will delve into how Konfety exploits an ad SDK to evade detection and generate massive fraudulent ad traffic. We'll explore the implications for digital marketers and ad tech platforms, highlighting HUMAN’s strategies for detecting and mitigating such threats. Attendees will gain key insights into protecting their ad inventories and ensuring the integrity of their digital marketing efforts in the face of evolving cyber threats