Advertising Solutions is Deutsche Telekom’s advertising ecosystem, combining highly precise data, an integrated programmatic booking platform, and exclusive touchpoints. In the data business, over 150 million active profiles alongside exclusive telco data from app and TV usage enable precise targeting solutions, making T Advertising Solutions one of Germany's largest data providers. Built on exclusive telco data, the T Advertising Platform enables an integrated DSP workflow across planning, activation, and impact measurement—including geo-based, ID-less targeting and incremental uplift measurement. Exclusive touchpoints include the DOOH Window Screen Network, featuring approximately 1,000 screens in urban areas, and App Recommendation for app downloads within a brand-safe Telekom environment.
Provided Services
Out of Home (OOH)Programmatic MarketingAdtechTracking & Targeting
