Von der Datenbasis zur KI-gestützten Entscheidungsfindung: Die Erfolgsgeschichte von Zgonc mit Insider One

Wednesday, September 23, 2026 2:30 PM to 3:00 PM · 30 min. (Europe/Berlin)
MC Commerce 7A
Masterclass

Information

Der österreichische DIY- und Baumarkt-Händler Zgonc begegnet dem Rückgang der Kundenfrequenz im stationären Handel mit einer klaren Strategie für die Zukunft. Erfahren Sie, wie das Unternehmen mit Insider One eine einheitliche Customer Data Platform aufgebaut, die Migration zu Shopify erfolgreich gemeistert und den Grundstein für KI-gestützte Entscheidungen in Echtzeit gelegt hat – über Suche, Merchandising und Kundenkommunikation hinweg.

Entdecken Sie, wie eine moderne Datenbasis nachhaltiges Wachstum ermöglicht und warum die Zukunft des Handels in KI-Systemen liegt, die nicht nur Empfehlungen geben, sondern eigenständig Entscheidungen treffen.

Session Language
German
Topics
PersonalizationCustomer ExperienceMarketing Automation
Stages
MC Commerce 7A
Insider OneHall 7.1 D026Insider One is the leading Agentic Customer Engagement Platform, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth. Insider One is the only platform that brings together a native Customer Data Platform (CDP), journey orchestration across the broadest set of channels, purpose-built agents, advanced personalization, and AI, trusted by over 2,000 customers, including Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP. Insider One has built a new operating model for marketing and customer engagement, where intelligent systems and agents do not just inform decisions; they execute them. Beyond AI decisioning, our AI plans, creates, executes, and optimizes the end-to-end customer journey autonomously. Marketing and customer engagement teams define the outcomes they want to achieve, and AI determines the optimal path to reach them. At its core, Insider One operates on a closed-loop architecture where data, decisioning, and execution exist within one system, with every outcome feeding directly back into the intelligence layer, enabling real-time learning with no gap between insight and action, removing the need for campaigns completely. Loved by customers and recognized by analysts, Insider One is consistently ranked as a leader with top industry recognition from Gartner, Forrester, IDC, and G2. Today, Insider One is powered by more than 1,500 team members representing 50+ nationalities across 30+ offices.