Mercedes-Benz is one of the world’s most recognizable premium brands. Creating digital experiences that feel unmistakably Mercedes-Benz across markets, channels, and customer touchpoints is a different kind of challenge.
In this session, slip into the passenger seat to hear how Mercedes-Benz is moving from a fragmented CMS landscape to an intelligent experience platform. You’ll get an inside look at the decisions and trade-offs involved—from creating greater consistency globally while preserving flexibility for local markets, to helping teams move faster as digital experiences become more complex.
Hear what Mercedes-Benz has learned along the way, why composability became an important part of its approach, and what it takes for a global brand to rethink how digital experiences are created and managed at scale.
