From Attention to Intention: Why The Viewer Journey Matters

Thursday, September 24, 2026 11:55 AM to 12:15 PM · 20 min. (Europe/Berlin)
Media Stage
Fireside Chat

Information

 

Streaming begins long before we hit “play”, and continues long after the credits. It’s a journey that starts with who we are, what mood we’re in, and the emotion we’re hoping to feel. In a world of endless entertainment options, making a choice isn’t simple - and the outcome doesn’t just impact the viewer, but brands too. In this session, Netflix explores why the viewing journey is more important than ever, and a leading brand shares how they moved from getting attention to intention.

Session Language
English
Topics
AdtechAdvertisingTV | CTV | ATV | VOD
Stages
Media Stage
Netflix AdsHall 8.1 E048Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. In 2022, we introduced advertising to the service. With Netflix Ads, advertisers can reach attentive audiences through ad formats, targeting opportunities and measurement solutions that put brands in the spotlight.