From Cool to Conversion: What 12 months of Dynamic Creative, Data & AI taught us about DOOH

Wednesday, September 23, 2026 11:40 AM to 12:00 PM · 20 min. (Europe/Berlin)
Media Stage
Lecture

Information

How do you move programmatic DOOH from cool creatives to proven performance? In this session, Martine Hammink (VP Creative Studio & Creative Solutions at Vistar Media) reveals what actually drives impact based on 12 months of campaign data. Explore real-world insights across motion and 3D, sport activations, and dynamic store locators. Discover why combining smart tech with human creativity is the proven blueprint for scalable DOOH success.

Bookmark this session now to learn how to turn high-impact creatives into measurable campaign success!

 

Session Language
English
Topics
Digital CreativityAdvertisingDigital Out Of Home (DOOH)
Stages
Media Stage