Who Runs Marketing Now? AI-Powered Operating Models

Innovation Stage
Lecture

Information

As long as AI was a pilot project, the question of who actually runs marketing could wait. That time is over. Once AI agents take on fixed tasks in campaign work, roles and responsibilities shift between companies and their agencies, and so does the business model their collaboration has been built on. BVDW and Observatory International show what AI-powered operating models look like and where brands and agencies are renegotiating right now.

Session Language
English
Topics
Artificial IntelligenceBrand Management & SafetyAgencies
Stages
Innovation Stage
Day
Sept. 23