Every Millisecond Counts: Turning Live Sports Moments into Media Value

Thursday, September 24, 2026 12:15 PM to 12:30 PM · 15 min. (Europe/Berlin)
Media Stage
Lecture

Information

When millions tune in at the same moment, there are no second chances. Drawing on the FIFA World Cup 2026 experience with MagentaTV, Deutsche Telekom and Equativ reveal how advertising technology, addressability and server-side ad insertion can turn massive live audiences into relevant, seamless and scalable media opportunities without compromising the fan experience.

Session Language
English
Topics
AdtechProgrammatic MarketingTV | CTV | ATV | VOD
Stages
Media Stage