The fan edit: What Gen Z are telling brands

Media Stage
Keynote

Information

Fans don’t just listen once and move on. They go deep, building rituals around the creators they love and keeping cultural moments alive long after they happen. Gen Zs are leading this shift by expressing who they are through fandom. 

Drawing on findings from Spotify’s 2026 Culture Next report, this session explores how brands can tap into and surround fandom to connect with fans around what they’re most passionate about.

Session Language
English
Topics
Audio & PodcastsAdvertisingGen Z & Generation Alpha
Stages
Media Stage
Day
Sept. 24