The fan edit: What Gen Z are telling brands

Thursday, September 24, 2026 11:00 AM to 11:20 AM · 20 min. (Europe/Berlin)
Media Stage
Keynote

Information

Fans don’t just listen once and move on. They go deep, building rituals around the creators they love and keeping cultural moments alive long after they happen. Gen Zs are leading this shift by expressing who they are through fandom. 

Drawing on findings from Spotify’s 2026 Culture Next report, this session explores how brands can tap into and surround fandom to connect with fans around what they’re most passionate about.

Session Language
English
Topics
Audio & PodcastsAdvertisingGen Z & Generation Alpha
Stages
Media Stage
Spotify AdvertisingHall 8.1 C050Your brand, powered by the world’s most devoted fans. Spotify is the essential daily companion for fans. That’s why your ads work harder here—with more moments to reach your audience, more attention paid to your message, and more success across the funnel.