No Humans in the Loop? Who Stays Indispensable When AI Rewrites the Workflow?

AI writes the brief, builds the assets and optimises the media. So what exactly is the job? Agency leaders and marketers take opposite sides of a question that decides how both get paid: which roles disappear once the workflow stops needing them, and which ones gain value precisely because a machine cannot do them. Less forecasting, more argument about the next two years.