Retail Media: Analysis & Trends

Retail & Commerce Media have evolved from experimental advertising channels into key pillars of modern marketing strategies. As retailers increasingly monetize their digital touchpoints and first‑party data, brands are shifting an increasing share of their media budgets into retail-owned ecosystems. At the same time, the boundaries between retail, media, and commerce platforms are blurring: marketplaces, delivery platforms, connected stores, and social commerce environments are becoming media channels themselves.
This panel examines current trends in Retail & Commerce Media, shaping the industry today. Panelists will discuss how retailers are building scalable retail media networks, how brands integrate retail media into their broader marketing mix, and why data and closed-loop measurement are critical for success. The conversation will explore the competitive dynamics between retailers, marketplaces, and big tech platforms, as well as the growing need for transparency and standardization. The panel will provide a concise overview of where the market stands today and what companies must do to remain competitive in a rapidly expanding commerce-driven media landscape.