Mehr Daten, mehr ROAS: DSGVO-konformes Tracking als Growth-Hebel

Wednesday, September 23, 2026 4:45 PM to 5:15 PM · 30 min. (Europe/Berlin)
MC Commerce 7A
Masterclass

Information

Datenlücken, Consent-Verluste und fehlende Conversion-Signale sorgen dafür, dass dein Marketing im Blindflug läuft – mit falschen Budgetentscheidungen, ineffizienten Kampagnen und verschenktem Wachstum. 

In dieser Masterclass zeigen dir Olaf und Jonas von JustRelate etracker, wie du das änderst und dein Tracking zum echten Wettbewerbsvorteil machst. Erfahre, wie moderne, DSGVO-konforme Setups deutlich mehr verwertbare Daten liefern und gleichzeitig zukunftssicher sind. 

Anhand eines E-Commerce-Use-Cases siehst du, wie bessere Datenqualität direkt zu mehr messbaren Conversions, präziseren Signalen und höherem ROAS führt. Du bekommst konkrete Hebel, praxisnahe Einblicke und klare Empfehlungen für bessere, datenbasierte Marketing-Entscheidungen.

Session Language
German
Topics
PersonalizationTracking & TargetingPost Cookie
Stages
MC Commerce 7A
JustRelate Group GmbHHall 7.1 B010/A011JustRelate – Your Agentic Marketing OS JustRelate empowers mid-sized and large enterprises as well as public sector organizations across Europe with solutions for Agentic Marketing, Customer Engagement, and Digital Experience. With more than 4,000 customers and over 30 years of experience, we help organizations intelligently orchestrate customer relationships across digital and human touchpoints. The JustRelate Platform is the Agentic Marketing OS for modern customer experiences. It unifies AI, data, content, and marketing processes on a single platform to deliver seamless customer journeys across channels, devices, and regions—from websites, email, and social media to sales, customer service, and in-person interactions. With AI-powered orchestration, governance, and open integrations, organizations can unlock the full potential of AI while maintaining complete control over their data, brand, and business processes. +++ The JustRelate Platform includes: CRM / CDP – Customer Data Agent Web Builder – Content & Experience Agent Email Builder & Marketing Automation – Activation Agent Analytics & Tracking – Measurement Agent AI Control Plane & Customer Experience Orchestration Agent +++ What makes JustRelate different: The Agentic Marketing OS for intelligently orchestrating customer experiences AI agents powered by centralized customer data, brand knowledge, and existing marketing strategies A true 360° view of customers across digital and real-world interactions Interactive web experiences optimized for AEO, SEO, and GEO High-impact email marketing, marketing automation, and GDPR-compliant analytics An open platform architecture with flexible integrations into existing technology ecosystems Expert vendor support and enterprise-grade capabilities at a significantly lower total cost than large platform vendors JustRelate combines software, AI, and human expertise to help organizations embrace the next generation of marketing—Agentic Marketing, where intelligent AI agents assist, automate, and continuously optimize marketing processes and customer experiences.