How the AI Economy is Rewriting Brand Discovery

For decades, marketers competed to win clicks and customers.

Now, AI agents are increasingly reshaping the decision-making journey—researching, comparing, testing, and narrowing choices before a human even begins to decide. And that changes the competitive equation. Because a compelling brand story is no longer enough, as the question moves from whether customers can find your brand to whether AI will choose and recommend it.

Join Nidhi Ghai, Microsoft Advertising Global Head of Ad Sales, for what it takes to thrive in the AI Economy. Nidhi will explain how agents see brands differently than people, why recommendation is becoming the next competitive arena, and how structured, trustworthy information may be as important as creativity itself.

This is a shift brands can't afford to ignore.