Retail Media as a Growth Driver: New Potential for Brands Beyond Traditional Categories
Media Stage
Summit-Lecture
Information
Retail Media is increasingly opening up to brands beyond traditional retail categories. Torsten Ahlers shows how first-party data, media, and commerce environments can be leveraged to reach relevant audiences, create new customer touchpoints, and drive measurable business impact. A concrete non-endemic case illustrates how this potential can be activated in practice.
