Scaling Marketing in the Age of AI

Center Stage
Impulse

Information

What does marketing look like when both the product and the market evolve in real time? In this lightning talk, Gamma’s Chief Growth Officer shares how marketing at one of today’s fastest-growing AI-native companies operates in an environment defined by rapid product evolution, constant experimentation, and continuously shifting customer expectations. The talk examines how marketing teams can stay adaptive and turn speed into a competitive advantage, providing a practical perspective on operating and growing in the age of scaled intelligence.

Session Language
English
Topics
Artificial IntelligenceDigital TransformationDigital Marketing
Stages
Center Stage
Day
Sept. 23
DMEXCO Thought Leaders' SummitThe Thought Leaders’ Summit on the Center Stage on day 1 is the exclusive gathering place for the sector’s brightest minds. The program will focus on platform strategies, AI in marketing, the social economy, hyper-personalization, digital sovereignty, competitiveness and regulation. The summit will serve as a stage for visionary perspectives and debates about issues with future relevance. The central question at the heart of the summit is: How can we shape the digital future in a bold yet responsible manner?

Registered attendees

André Zellmer
André Zellmer
Director Client ServicesWeischer.Connect
Annick Batamuliza
Annick Batamuliza
Digital Media SpecialistArla Foods - The Barn
Christin Schaffarzick
Christin Schaffarzick
Head of Mediala red