YouTube x House of Power: 12 creators, one entertainment format, and the future of storytelling for brands

Thursday, September 24, 2026 11:50 AM to 12:10 PM · 20 min. (Europe/Berlin)
Creators Stage
Keynote

Information

What happens when you invest millions into brand building, but leave the storytelling entirely to creators? E.ON took that bold step with 'House of Power' on YouTube, bringing the energy transition to life through an unscripted entertainment format with 12 creators. Join Dirk Bruns (Google), Jan Warp (E.ON) and one of the 'House of Power' creators, Jonas Ems (3M+ subs), as they discuss why true creative freedom builds authentic brand trust and how creator collaborations are redefining modern brand marketing on YouTube.

Session Language
German
Topics
Creator Economy & Influencer MarketingAdvertisingTV | CTV | ATV | VOD
Stages
Creators Stage
Day
Sept. 24