From Search to Agent: The New Rules of B2B Commerce
Commerce Stage
Lecture
Information
AI is moving from answering to doing. In this keynote, Patrick Sostmann, General Manager of Alibaba.com, will draw on new Alibaba.com research into how German SMEs are exploring agentic AI in sourcing and selling globally and will show how Alibaba.com’s agentic AI platform Accio acts as a 24/7 agentic business team for SMEs and solo founders – helping them automate end-to-end tasks across research, sourcing, negotiation, marketing, sales, operations and CRM. The session will explore how agentic AI can unlock advanced business capabilities without complex systems, and what this means for future SME growth.