Programmatic Digital Out of Home (PDOOH)

Programmatic Digital Out of Home (PDOOH)

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PDOOH is the automated delivery of digital out-of-home advertising based on real-time data, audience insights, and programmatic booking systems.
Categories
Out of Home (OOH)Programmatic
Cittadino GmbHHall 8.1 C068gCITTADINO is one of Germany’s leading Digital Out of Home (DOOH) companies. A subsidiary of the Tank & Rast Group, the company operates and markets digital advertising media across the touchpoints of airports, motorways, service stations, shopping malls, grocery retail, DIY stores, and SANIFAIR locations. The media provider generates more than 550 million advertising contacts every month across Germany, reaching highly attractive target audiences such as business travelers (Source: Public & Private Screens (P&PS) 2025, Digital Media Institute). CITTADINO is regarded as an industry pioneer, combining its digital advertising network with innovative technologies and programmatic advertising. Through its Digital Advertising Ecosystems, CITTADINO offers clients a one stop shop for digital advertising while continuously driving the development of technology based DOOH solutions.