Otto GmbH & Co KGaA
Bronze Partners
Information
About OTTO:
With more than 18 million products and over 34,000 brands, OTTO is the largest German online retailer. As part of the internationally operating Otto Group headquartered in Hamburg, OTTO employs 5,300 people across Germany. In the 2024/25 financial year, OTTO generated a turnover (GMV) of over 7 billion euros. Around 6,200 partners sell their products on the OTTO marketplace. Additionally, OTTO offers data-driven advertising solutions for marketplace partners, suppliers, and non-endemic customers through its own advertising provider, OTTO Advertising. For more information, visit https://www.otto.de/unternehmen/en .
About OTTO Advertising
OTTO Advertising is one of the strategic pillars of the OTTO platform. Our clients include advertisers, media agencies, and retail agencies.
Effective advertising in the right target audience with OTTO Advertising
We offer advertisers and agencies full-funnel solutions, leveraging our first-party data and insights to reach audiences at the right time, in the right place, and with the right message. We provide advertising products onsite and offsite, in managed and self-service formats, to best support advertisers in achieving their goals.
1st Party data is more meaningful than 3rd Party data!
Benefit from our high-quality data, including insights on purchasing behavior and brand preferences from over 31 million user accounts. These insights are crucial for efficient advertising, especially when targeting searching shoppers.
