

Age of AI Commerce: How OTTO is poised to once again transform retail
Keynote
Information
OTTO's transformation from a mail-order giant to the largest German online retailer is a testament to its constant innovation. Now, exactly 30 years after pioneering online retail, OTTO is embracing another paradigm shift: AI. Just as the internet reshaped shopping, AI is poised to transform user journeys and access to OTTO's vast assortment.
In his keynote, OTTO CEO Marc Opelt will provide an inside look at this ongoing transformation, revealing how the company is preparing for the age of AI assistants and intelligent shopping agents to define the future of retail once again.
Session Language
English
Topics
Artificial IntelligenceDigital TransformationRetail
Stages
All SessionsCenter Stage




