Entertainment Marketing - Engaging Fans, Building Brands

Entertainment Marketing - Engaging Fans, Building Brands

Presentation

Information

In a world where audiences move faster than ever, shifting from linear to streaming, from demographics to passion-driven communities, Amazon Ads is uniquely positioned at the intersection of entertainment, shopping, and technology.

Join Nils Gräf (Country Manager, Amazon Ads Germany), Philip Pratt (Head of German Originals, Amazon MGM Studios Germany), and UFA Fiction CEO and producer Nataly Kudiabor as they explore how leaned-in, engaged audiences and innovative formats like interactive video and sponsorships turn attention into measurable brand impact. Discover how to connect with communities where passions come alive and advertising feels like part of the experience.

Session Language
English
Topics
AdvertisingTV | CTV | ATV | VODGen Z & Generation Alpha
Stages
All SessionsCenter Stage

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